Operating Company News

Chief® to Sell Full Line of Celette® Collision Repair Equipment in North and South America, China

LAS VEGAS, Oct. 30, 2018 /PRNewswire/ -- Distributors of Chief®, part of Vehicle Service Group and Dover (NYSE: DOV), are now able to offer Celette’s full line of OEM-approved collision repair and measuring systems across most of North America, South America and China, the two leading collision repair equipment manufacturers announced today at the SEMA Show 2018. Today’s announcement expands on a heavy-duty product distribution agreement the companies reached in April.

Chief’s broad distributor network makes it much easier for independent collision repair shops, MSOs and dealers to more quickly and conveniently get the Chief or Celette® equipment they need to achieve a wider range of OEM certifications.

“Celette is proud to expand our market coverage by tapping into the impressive infrastructure and highly experienced representation of the Chief team in these important global markets,” says Pierre Nicolau, President of Celette.

Celette offers a complete range of European collision repair equipment including bench systems, fixture sets, measuring systems and straightening/pulling equipment for vehicles ranging from small cars up through heavy-duty trucks. Its equipment has a host of OEM global approvals (homologations). For example, Celette’s Sevenne bench has been approved for use on more than 60 different vehicle brands, including Audi, BMW, Cadillac, Chevrolet, Citroen, Ford, Honda, Hyundai, Isuzu, Jaguar, Jeep, Lamborghini, Lexus, Maybach, Mazda, McLaren, Mercedes-Benz, Mitsubishi, Nissan, Porsche, Rolls Royce, Smart, Subaru, Toyota and Volkswagen, among others. A complete list of homologations is available at celette.com.

The Celette products complement Chief’s extensive line of OEM-approved frame-pulling equipment, vehicle-anchoring systems, measuring systems, joining equipment such as welders and rivet guns, wheel service and alignment equipment, as well as related equipment like adhesive debonders and fume extractors. 

“Chief has great respect for Celette’s dedication to highly accurate repairs, and we are excited to represent the brand in the Americas and China,” says Mickey Swartz, Vice President of Global Collision for Chief’s parent company Vehicle Service Group. “As we continue to see vehicle manufacturers add body shop certification programs or expand the requirements of existing programs, customers can save time and effort by getting all the structural repair equipment they need to achieve certification from a local Chief distributor.”

An array of Celette equipment is on display in the Chief SEMA Show booth #10122 this week, including a Sevenne XL bench, Naja measuring system and MZ fixturing system. Additional equipment is showcased in Celette booth #11261.

For more information about Chief and its full line of collision repair equipment, specifications and training, visit chiefautomotive.com, contact your local Chief distributor or call (800) 445-9262. Chief is also active on Twitter, twitter.com/ChiefAutomotive, and Facebook, facebook.com/ChiefAutomotive

To learn more about Celette and its full line of collision repair products, visit celette.com or contact your local Chief distributor. Celette is also active on Twitter twitter.com/Celette38 and Facebook, facebook.com/CeletteFrance.

About Chief:
Chief is one of the world’s largest manufacturers of high-quality collision repair equipment and services. The Chief product line includes frame-pulling equipment, vehicle-anchoring systems, measuring systems, vehicle dimensional specifications, joining equipment such as welders and rivet guns, wheel service and alignment equipment, as well as related equipment like adhesive debonders and fume extractors. Through Chief University, Chief provides comprehensive training on structural analysis, computerized measuring, collision dynamics, aluminum repair, and design based repair. Chief also offers products from the Celette and Globaljig presented by Chief brands.
Chief is a Vehicle Service Group (VSG) brand. VSG is a strong, diverse and dynamic global leader in the vehicle service industry. It comprises 13 major vehicle lifting and collision repair brands: Rotary®, Chief, Forward®, Direct-Lift®, Revolution®, Hanmecson®, Ravaglioli, Elektron, Blitz, Nogra, Butler, Space and Sirio. With its American headquarters in Madison, Indiana, VSG has operations worldwide, including ISO 9001-certified manufacturing centers in the U.S., Europe and Asia. 

About Celette:
Celette has been a worldwide leader in the collision repair industry for over 60 years and has been globally renowned for the accuracy of its equipment for the control, diagnosis and repair of damaged vehicles, whether light, commercial or heavy-duty. Celette designs products with the aim to offer unique solutions to the repair processes, as well as to increase the profitability of the body shop by reducing labor time.

Celette has maintained strong partnerships from car manufacturers worldwide over the years, and these partnerships have helped to increase the technical capabilities of Celette’s product line to deliver highly productive and innovative body repair equipment. It is Celette’s goal to consistently escalate the number of OEM approvals in the industry. This has been met with wide acceptance by the car manufacturers because of the overall efficiency of its products and the ease of the vehicle repair process using Celette tools.

Celette has subsidiaries located all around the world: USA, China, Thailand, India, Germany, and Japan. Manufacturing facilities are located in both France and Thailand.

About Dover: 
Dover is a diversified global manufacturer with annual revenues of approximately $7 billion. We deliver innovative equipment and components, specialty systems, consumable supplies, software and digital solutions, and support services through three operating segments: Engineered Systems, Fluids, and Refrigeration & Food Equipment. Dover combines global scale with operational agility to lead the markets we serve. Recognized for our entrepreneurial approach for over 60 years, our team of over 24,000 employees takes an ownership mindset, collaborating with customers to redefine what's possible. Headquartered in Downers Grove, Illinois, Dover trades on the New York Stock Exchange under "DOV." Additional information is available at www.dovercorporation.com.

Chief-Celette distribution-103018
Chief now offers the full line of Celette OEM-approved collision repair systems across most of North America, South America and China. From left: Pierre Nicolau, President, Celette; Delphine Goutarel, Rental and Marketing Coordinator, Celette; Bernd Schmidt, OEM Manager, Celette; Mickey Swartz, VP, Global Collision, Chief Parent Company Vehicle Service Group (VSG); Mike Cranfill, VP, Global Business Development, VSG; Lee Daugherty, VP, Global Collision Sales, VSG.