Operating Company News

Chief® and Celette® Announce Strategic Alliance to Build World’s Largest Vehicle Specification Databases

Chief-Celette specifications-2018 (1)
Body shops will have access to data on more vehicles 

Chief®, part of Dover’s Vehicle Service Group, and Celette®, two of the world’s leading providers of vehicle specification data, computerized measuring systems and collision repair equipment, are working together to jointly develop the most expansive databases of vehicle dimensional specifications in the industry. The companies announced the alliance at the SEMA Show 2018.

Accurate vehicle dimensional specifications are crucial to the collision repair process. Computerized measuring systems like the Chief Meridian™ Live Mapping™ system and the Celette Naja electronic measuring system use dimensional specifications to determine necessary repairs. 

Chief and Celette both already offer shops specifications for thousands of global vehicles. Through this alliance, they will leverage their individual data collection technologies and will share information so that both companies can expand their specification databases to provide maximum vehicle coverage to their customers. 

“This is a key industry moment where two technically advanced companies with extensive experience can share technology for the sole purpose of providing our repair shops with the broadest forms of information available when making their repairs,” says Pierre Nicolau, President of Celette.

“We are always looking for ways to add value to our customers” says Mickey Swartz, Vice President of Global Collision for Chief’s parent company Vehicle Service Group. “This is the type of industry cooperation that can provide shops with the best possible value proposition on their investments in measuring and structural repair equipment.”

Additional details on results of the alliance will be released as they become available.

For more information about Chief and its full line of collision repair equipment, specifications and training, visit chiefautomotive.com. Chief is also active on Twitter, twitter.com/ChiefAutomotive, and Facebook, facebook.com/ChiefAutomotive

To learn more about Celette and its full line of collision repair products, visit celette.com. Celette is also active on Twitter, twitter.com/Celette38 and Facebook, facebook.com/CeletteFrance.

About Chief 
Chief is one of the world’s largest manufacturers of high-quality collision repair equipment and services. The Chief product line includes frame-pulling equipment, vehicle-anchoring systems, measuring systems, vehicle dimensional specifications, joining equipment such as welders and rivet guns, wheel service and alignment equipment, as well as related equipment like adhesive debonders and fume extractors. Through Chief University, Chief provides comprehensive training on structural analysis, computerized measuring, collision dynamics, aluminum repair, and design based repair. Chief also offers products from the Celette and Globaljig presented by Chief brands.
Chief is a Vehicle Service Group (VSG) brand. VSG is a strong, diverse and dynamic global leader in the vehicle service industry. It comprises 13 major vehicle lifting and collision repair brands: Rotary®, Chief, Forward®, Direct-Lift®, Revolution®, Hanmecson®, Ravaglioli, Elektron, Blitz, Nogra, Butler, Space and Sirio. With its American headquarters in Madison, Indiana, VSG has operations worldwide, including ISO 9001-certified manufacturing centers in the U.S., Europe and Asia. 

About Celette 
Celette has been a worldwide leader in the collision repair industry for over 60 years and has been globally renowned for the accuracy of its equipment for the control, diagnosis and repair of damaged vehicles, whether light, commercial or heavy-duty. Celette designs products with the aim to offer unique solutions to the repair processes, as well as to increase the profitability of the body shop by reducing labor time.

Celette has maintained strong partnerships from car manufacturers worldwide over the years, and these partnerships have helped to increase the technical capabilities of Celette’s product line to deliver highly productive and innovative body repair equipment. It is Celette’s goal to consistently escalate the number of OEM approvals in the industry. This has been met with wide acceptance by the car manufacturers because of the overall efficiency of its products and the ease of the vehicle repair process using Celette tools.

Celette has subsidiaries located all around the world: USA, China, Thailand, India, Germany, and Japan. Manufacturing facilities are located in both France and Thailand.